Title tip #1. Use Power Words & Emotional Triggers.
A title is not just about a bunch of words bundled together. Its about using a perfect combination of words. Words that carry power in the sense that they invoke certain feelings and thoughts in the viewers. In addition to that, the title should also invoke emotions from the reader. Make the reader really want to click the video. Examples of such titles include: "Mind-Blowing TikTok Hacks You Need to Try!". Is a powerful title. "The Dark Truth About Fast Food You Didn’t Know". Is a title that invokes emotions and feelings of the reader.Title tip #2. Keep It Short & Clear (50-60 Characters).
Do not write too long titles. Nobody wants to read a paragraph long title. Such a long title would loose the whole essence of the title. A long title looses the message and the point. The title is supposed to carry a punch in just a few words. Hence if you should just make a short, clear and precise title. A perfect title should be at least 50 to 60 characters long. You know not too short and not too long. This is also precise for ranking on google. For example, instead of a long title like “An In-Depth Look at the Best Marketing Strategies for 2025”. Use a shorter and precise title like “Best Marketing Strategies for 2025 (Proven Tips!)”.Title tip #3. Use Numbers & Lists to Stand Out.
A major way of standing out from other YouTubers, is to use numbers to create structure and promise value. Imagine this, there are 10 videos talking about the same thing. 10 videos about the same topic. All 9 videos with similar titles. Then yours is different from the rest because you use numbers. You will take all the viewers to your video. This is because you are providing something different. You are providing something unique. Example: “7 Genius Ways to Save Money Fast”. Example: “10 Exercises for a Six-Pack (No Gym Needed!)”.Title tip #4. Ask Questions or Create Curiosity.
Another way to write a great title for your video that will make people want to create it is to invoke their curiosity. How do you do that? You do that by asking questions in your title. For example, a title like "Is AI Taking Over Your Job? Here’s the Truth” invokes people attention on AI taking over. They wonder is it happening? Is it true? Okay let me click and learn more. I want to get an answer to this question. Similarly, this example, “What Happens If You Stop Drinking Coffee for 30 Days?” invokes your curiosity. The moment you read that article, you wonder about what will happen to you if you stop drinking coffee for that long? So you end up clicking on the video to get the answer.Title tip #5. Use Keywords for SEO.
A major way of getting more views and clicks on YouTube is through SEO. Yes even YouTube has SEO. YouTube is a search engine. Many people do not realize this but its true. Many people go to YouTube to search for answers. Hence you need to target the people searching on YouTube. If you can be able to get even a small percentage of this search volume, you will be good. Example: “How to Lose Belly Fat Fast (10-Min Home Workout)”. Example: “Best DSLR Cameras for Beginners in 2025”.Title tip #6. Use Brackets or Parentheses for Extra Info.
To put more emphasis and pass more information, you can use brackets and parenthesis. This helps you mention more information in the title without having to do excessive explanations. You can especially include statistics in brackets in the titles. Such things will entice the viewers who will click to find out more. Example: “iPhone 15 Review [Unboxing & Camera Test]”. Example: “How to Get More Views on YouTube (Proven Strategy)”.Now that we have talked about title, lets talk about description and how to enhance it.