Introduction.
Are you planning to own website soon? Do you already have a website? If yes, you should spare a few minutes and read this article. We are going to talk about how to Check Google Rankings. We are also going to talk about 10 Ranking checker tools both Free and Premium.
Search engines operate on websites published on the internet. Search engines like Google and Bing help people find content on websites on the internet with relative ease. Among the millions of websites, these search engines establish a ranking when showing results of a search. The web page whose content is most relevant to the search query appears as the first result. The first page of the search results usually contains a ranked list of the relevant results.
The search engine ranking is important because internet users can easily find the most relevant results ranked at the top. Therefore, it is important that internet users find content published on your website easily.
How do search engines become aware of the content published in your website? Search engines use automated software system called web crawlers. Web crawlers read content on each and every public page of all websites on the internet. This process is called indexing. Thus, the search engine uses information on the indexed websites to find your answers. These are the kind of results we see when we search anything on Google and Bing.
How would you know the performance of your website on any search engine? A crude way is to search a topic on your website. If your website ranks well, the results on top of the first page of the search results will include links to your website. However, there are very good tools that will help you determine how your website ranks on the internet. In this article, we will review the best ten web ranking tools.
1. Google Search Console (GSC).
Google Search Console is a powerful free tool for web developers. It is the best tool provided by a search engine company itself. It has been a must-have tool for both experience and non-experienced. This is because it provides a lot of variable insights into your website’s search performance. These insights help developers understand how users find content on their websites. This in turn helps them decide how to improve the performance.
In single list, the features of Google Search Console can be summarized as:
- Search analytics reporting.
- Data highlighter.
- HTML improvement tool.
- Removal of links from Google Search results.
- Fetch page as Google.
- Linking Google Search Console with Google Analytics.
Google Search Console is simple and easy to use. Its interface is simple and easy for both beginners and experienced developers.
2. SEMrush.
SEMrush is a unique search engine ranking checker because it offers comprehensive SEO analysis tool. It allows tracking of keyword ranking in different ways. It will offer keyword ranking both for your website and your competitors websites.
In a single list, the features of SEMrush can be summarized as:
- Comprehensive keyword research.
- On-page SEO mastery.
- Local SEO domination.
- Precise rank tracking.
- Competitor SEO Insight.
SEMrush will also help you to do competitor analysis, rank tracking, and backlink tracking. However, it follows its own pricing model and therefore it is not a free tool.
3. Ahrefs.
Ahrefs comes in the list at number three. It is comparable to the SEMrush for having a backlinking analysis tool. Backlink analysis indirectly enables competitor analysis by checking backlinks on your competitors websites.
Like SEMrush, Ahrefs provides a powerful keyword research as well. It is said to allow monitoring both desktop and mobile keyword research. It does so to up to 10K.
Ahrefs itself list the following features:
- Competitor analysis.
- Auditing and optimization of your website.
- Competitors keywords research.
- Tracking your website’s ranking.
- Content ideas discovery and link opportunities.
On the downside, this follows a pricing model as well. Therefore, it is not entirely free to use.
4. seovolatility.
This tool is available as a Mac and PC SEO and SERP software tool. Its site lists some of its features such as:
- Understanding of ranking fluctuations.
- Identification of Cannibalization Issues.
- Understanding of the strength of a ranking.
- Understanding of keyword difficulty.
- Setting and managing of client understandings.
- Demonstration of SEO gains that aren’t always in the form of rank position changes.
- Understanding of when Google is considering dropping your rankings.
- Crafting and controlling of your title and description text.
- Avoidance of losing clients because you said they rank X even though they sometimes rank Y.
It allows time-sharing and position testing at the same time. What’s more important to know that its not free tool. It goes out with a Pro version.
5. Web CEO.
Web CEO comes relatively at position five. This is a tool that offers an in-depth SEO research. It enables web designers ability to measure dozens of search results statistics. These include:
- How your landing pages are performing.
- The speed of your website.
- Likely problematic SEO issues with your website.
- Keyword research.
- On-page optimization.
- Competitor analysis.
- Link building.
Web CEO Web CEO declares that it includes about 23 all-in-one SEO tools and solutions.
It’s slight downside that it is not entirely free tool, although it offers a reasonable free trial access.
6. Small SEO Tools.
Small SEO Tools offers a good combination of free and paid SEO rank checker tools. This is an alternative option for web designers who are looking for cheap tool to track their SEO performance. This benefit is also added to by keyword rank checker, backlink checker, and a website audit tool. Small SEO Tools will also allow you to decide whether to view your SEO on the desktop or the mobile.
7. SERPs.com.
SERPs.com was created from the start with WordPress in mind. It has a rank checker tool useful for checking how is your domain is doing. It has a good reputation for premium WordPress Agencies across the world.
SERps.com main selling point is that it automates production of geo-targeted landing pages. This makes it good for businesses that want ranking performance in local search results. All this it enables in form of a local software.
8. SEO PowerSuite.
This is an all-in-one downloadable software suite. It comprises four main tools namely, Rank Tracker, Website Auditor, Link Assistant, and Spy Glass. It is not a free option. However, it comes with three different pricing plans for its customers.
In a list, SEO PowerSuite has the following summarized features:
- Excellent rank tracking.
- Good keyword research.
- Schematic word grouping.
- Competitor analysis and insights.
- On-page SEO.
- Local SEO mastery.
SEO Powersuite has a drawback that it is not an entirely free tool. Additionally, it is difficult for new users to get used to using.
9. Serpstat.
If you are looking for another fairly good SEO ranking tool, Serpstat is one of them. It provides a number of features such as :
- Competitor analysis and insights.
- Free keyword rank checker tool
- Site Audits.
- Advanced keyword research capabilities.
- Customization reporting.
- Batch keywords analysis.
However, this tool in not entirely free. It offers paid offers with a short 7 days free trials. Serpstat remains behind by being somewhat generic in its statistical data.
10. Accuranker.
This is one of the tools that are popular for keyword ranking tools. It provides a few more features such as competitor analysis, website optimization, website auditing, link monitoring and reporting.
One of its other strength is that if offers free versions. However, it provides better services and more capabilities in paid versions. This model lets Accuranker serve friendly experience for businesses of all sizes.
On the downside, Accuranker puts limitation on the number of keywords that it allows at a go. This applies for both the desktop and mobile combined.
Concluding remarks.
The choice of the right SEO ranking tool to take is not straightforward. There is simply no one tool that is best in everything. All these tools offer unique services and the choice depends on your needs and budget. Best results come when a multiple combination of these tools is applied.
Beginners can use the free tools such as the Google Search Console and the SEOVolatility.com. As you mature in the field, you can start checking your website’s performance with the paid versions.