Introduction: Importance of having more users and customers on your website.
It is not important to just own a website in the public digital space of internet. If you have a website, you want to reach out to people. Maybe you want to teach people a new recipe. Or you want to help people locate the best shop to buy the best newest shoe. You may also want to inform someone where the best cafe in town is. Most importantly, you may want to sell some products and services to people. In this article, we are going to learn about 10 Ways to attract more Users/Customers to your website.
Internet connectivity has enabled reaching out to people become very easy. Where are these people? People are in every inhabited corner of the world. These are the people whose needs you wish to address through your website. These are the potential people who must discover your website in one way or another. Then they must access the website from their devices to discover what you have to offer to them. If more and more of them, access and interact with your website, it will increase your happiness. You wouldn’t likely have a public website that you don’t want a lot of people to know and access.
In reality internet users are less likely to visit a website automatically. It requires specific deliberate actions to draw people’s attention and interest towards what is on a website. People who come to a website are the website users. As users, they may be registered on the website or not. The website users will eventually become your potential customers. We all want as many customers on our online businesses as possible. Isn’t that our wish?
Importance of understanding your audience.
We have already stated that a website’s traffic from real human users does not grow or come automatically. Just a handful will land on it by chance. To make a lot of people visit the website, we need to go an extra mile to entice them to do so. The kind of internet users we can make to visit our websites are the people we understand. We know the likely interests of these people. If we don’t, we can research and discover their interests. If you know the likely interests of your potential customers, you can spark their interests, and make them flock to the website.
There are many ways of attracting a verifiable number of users and therefore customers to a website, that you can use. Here are 10 ways to attract more Users/Customers to your website:
1. Create a positive User Experience.
Attractive look is a must-have quality of any website. However, this is just for visual aesthetics. Your website needs to be more accessible and navigable. Your website should not have complex interface. A website with a complex interface will be confusing. It will chase away its users instead of enticing them.
Here are some of the things that should be features of your website in order to create a positive user experience:
- A simple and intuitive navigation that is easy to use.
- Fast loading times.
- Display consistently well on both desktop, laptop, tablets and smartphones (Responsive design).
- Each page to at least feature a call to action such a “Call Now”, “Place Order” etc.
This will make the website more user-friendly and keep the visitors more engaged to the website.
2. Implement a Search Engine Optimization (SEO) strategy.
A website that appears higher on the search engine results (SERPs) is more likely to be clicked by potential customers. An effective SEO strategy is about attracting more customers. It is also about attracting the right kind of customers to the website.
Identify the common words and phrases people are searching in the search engines when looking for what you have. This is why knowing audience is importance. It becomes easier to find the right words for keyword research if you already understand the potential customers.
Also remember that SEO keeps changing. It is important to keep updating your knowledge and your SEO strategies with the changing SEO landscape.
3. Paid Advertising.
This is another effective way you can use to make your website known to you more people. Paid advertisement can take many forms and reach very highly targeted audience. It can be in form of TV advert, done through Google Ads, done through Facebook Ads or even Instagram.
Paid advertising promises target reach, measurable results, quick results among other benefits.
4. Social Media Marketing.
Social media is one of the fastest ways to gain exposure for any type of business, no matter what it is. Take advantage of today’s social media platforms to promote your content and engage with your audience. This will help you build your brand awareness.
Create collaborations with established social media influencers to promote your business. In platforms like Facebook that have Ads platform, pay for ads to reach out many more Facebook users.
5. Content Marketing.
Content is one of the free drivers of traffic to a website. The more the visitors your content attract to your website, the more potential customers your have. There are various techniques that when used can turn this traffic into customers. Great content often engages more people, and it can sometimes go viral.
Just ensure that you create valuable and engaging content (blogs, articles, videos, infographics). Make sure that it caters to your target audience’s interests and needs. This will establish your expertise, attract organic traffic, and raise conversions of visitors to customers.
6. Create a Referral Program.
Existing customers can be encouraged to refer their friends and families to your website. People like gifts and by offering them gifts, they tell other people about your website as you ask them. Such gifts may be in form of discounts and rewards. This takes advantage of the power of word-of-mouth marketing and can significantly increase your customer numbers.
7. Create partnerships and Collaborations.
When you cannot afford effective paid advertising campaigns, you can create advertising partnerships with other business. The number of visitors to your website will increase with promotions of your website on your partners websites.
You can also collaborate with social media influencers to promote products for each other. While you promote theirs on your website, they will promote yours on their social media space.
8. Email Marketing.
Emailing is a great way you can keep your audience engaged. It will them develop a more personal connection with your brand.
Encourage visitors to your website to sign up for emails. Within no time you will have grown an email subscriber list. Ensure you send out regular newsletters filled with content targeting their interest. Give them helpful tips about their daily lives and show them how it is important shop from your website.
9. Offer free resources.
Nothing piques internet users attention like free things. People are naturally attracted by the word “free” and the potential value it offers. It creates an excitement and opportunity, motivating them to visit your website. If you offer free goodies such as e-books, videos etc, they will keep coming back when they need more. They are also likely tell their friends about your website. This might result into a large number of new people looking for your website.
“Freebies” remove the initial barrier to entry. It will encourage people who might be hesitant to try your product or service to give it a try. This can be particularly effective for new businesses or those trying to reach a wider audience.
10. Hold Contests and Giveaways.
Contests and giveaways can be very effective in increasing the number of users to your website. They can generate excitement, attract new visitors and increase brand awareness.
Contests can be of various forms. You can promise to reward the first user to recall the date previous product line was released to the market.
Conclusion.
Many visitors to a website translate to a higher potential number of customers. However, publishing a website does not guarantee that any visitor will visit your website by chance. You have to make every effort to entice people to visit your website so that they can see what you offer. To attract them, you need to understand them.
The methods you can use to attract more users to a website have not been listed exhaustively. They include creating user-friendly website interface, smart SEO strategies, paid adverts, social media marketing among others. Always make sure that your website is not just another website. Let it be a website where people are drawn in large numbers by their common interests.
Also read How to Check Google Rankings: 10 Ranking checker tools (Free & Premium).