Introduction.
Business promotion is a core practice that is intended to expose the business to potential new customers. It also serves to maintain your current customers. There are various effective ways of carrying out business promotions. Promotion through social media platforms form one of the most effective methods of promotion. In this article, you are going to learn How to promote your business on Facebook for free.
Effective promotion of a business is usually expensive. The companies behind social media platforms usually require certain variable fees to run ads. This is usually on a business products and services. Social influencers, famous public figures, and advertisement agencies do the same. They usually ask for huge promotion fees.
Facebook is major social media platform you can use to promote your business. Are you the entrepreneur who is unable to pay for Facebook Ads services? This article is for you. Here, you will learn how to promote your business on Facebook for free.
Sign up for a business page.
Business promotions are supposed to happen through regular interactions with Facebook users. You can promote your business on a personal Facebook profile. However, the business would rather have its own professional Facebook page. A business page on Facebook is not like other pages. It comes with additional tools that help you in business operations. The process of creating a business page on Facebook is simple.
First, you must have a personal Facebook profile. A Facebook page is created from the personal profile. However, your personal profile information will not appear on the Facebook page.
To create a Page, Facebook gives the following steps:
- From the Pages section, click Create new Page.
- Add your Page name and category.
- Add your Page’s bio and click.
- (Optional) Add information, such as contact, location and hours, and click Next.
- (Optional) Add profile and cover photos, edit the action button and click Next.
- (Optional) Invite friends to connect with your Page, and click Next.
- Click Done.
The appearance of your page is important in attracting the interest of your potential audience. It will give the initial impression of what your business is about. A Facebook page must have the following elements:
- An appropriate cover photo that is relevant to your business.
- A simple and attractive profile photo that is also relevant to your business.
- A call-to-action button such as contact us, call us, sign-up or send message book now, shop now etc.
- A thorough ‘About’ section to include details about your business, working hours etc.
- A custom URL which is memorable and easier to find and share.
- A verification badge from Meta Facebook for authenticity.
Including these elements is part of optimizing your page profile.
Grow your Business Page Audience.
Your business page should have a following of people who are interested in the products, services that you share. Meta Facebook shares the appropriate guide to follow to grow your pages, audience.
- Make people aware of your brand. Share your page in your personal feeds. Invite friends to like your page. Ask friends to share your page with their networks. Post as the page in groups.
- Become more active. Comment on other posts and in groups as your Facebook page. Share more content. Manage communication through inbox.
- Use targeted audience gain campaigns. Post when your audience is online.
Create targeted posts.
You should create captivating posts on Facebook that target to create and improve awareness of your business. The posts should be interesting to your audience. Suppose your business is about cosmetics and beauty. A story about skin care health will make a great post. Inform your readers about the special skin care products and services you provide.
Use Hashtags to improve your discoverability.
Hashtags create to clickable links where people who click the link can explore all content related to that hashtag. Create new hashtags to let Facebook users find your business content whenever they click the hashtags. Also include existing hashtags which align with the content of your business on Facebook.
Share important business information through your Facebook page.
Ensure that you included important contact information of your business on the page. People who get interested will check the page’s information looking for business contacts. You can also share your business contacts at the end your posts. This is more convenient. It lets the audience find your contacts easily.
Start conversations with posts.
Posts are a great way to update your audience. Through them, you can inform them about new products. You can entice them with various product promotions, discounts and offers. Images or videos will make your product standout. Use them to create more interest in your audience.
Show your Facebook audience your products and services in Live videos.
Facebook allows a great way to interact with your audience through Live videos. You can do Live videos of various types. Host events and conversations. Do Live videos to show your audience your products. Do Live videos to inform your audience about important offer promotions that are available. You can also host Live videos to take your audience behind the scenes of your business.
Express about your products and services with Facebook Stories.
Facebook Stories have become a great tool to show brand creativity. Create Facebook stories to showcase your products and services. Create Stories to announce discounts and offers on the products and services. You can use the Stories to announce new products and services.
Create Facebook Groups.
Facebook groups are a great way of creating communities of audience. Groups can be created from the personal profile. Business groups can be created from the business pages too. You can connect and interact with your audience in a more private way in the groups. You can post in other groups as well with your business account. Posting as your business page will help gain more audience to your page. This is in addition to being able to reach address new audience directly with posts in the groups.
Link your business page to other social media platforms.
You can connect Facebook to your other social media accounts such as Twitter and LinkedIn. Publish business promotions in other social media platforms. The posts will automatically appear on your Facebook page.
Link Facebook to your website and blog.
Facebook allows website designers to integrate Facebook with their websites seamlessly. You should integrate Facebook to your business website. This will allow you to post directly to the Facebook page from the website and blog.
Engage with your audience for customer care services.
Your audience will engage with your posts if they are interested in your content. They can also interact with the posts to express complaints and dissatisfaction. You should reply to their comments to give additional clarification they may require. Take complaints positively and give them reassurance.
Promote events.
Facebook is a great platform you can use to promote your events. Promoting your local business events can attract more customers. This will in turn improve awareness about the business.
Show case your company culture.
Talk about your company culture to promote your overall business branding. Host panels on what it is like to work in your business. This will engage your audience and potentially increase their interests on your business.
Conclusion.
Facebook is a very important part of social marketing in business promotions. Business promotion is required to maintain existing customers and to reach out to new potential customers. Promotions on Facebook do not have to be costly. There is the most effective paid Facebook Ads platform but which can be expensive. As discussed above, there are many ways of promoting a business on Facebook for free. Knowledge, determination and planning is what is important to ensure these ways become effective.
Also read How to get more likes on Facebook