Introduction
When you are present in the Facebook social media platform, it not important to just publish posts. Ideally, when you write and publish new posts on Facebook, you want many people to read your post. Therefore Facebook users need to see your post on their timelines in order to notice them and read. Most people who see your Facebook posts are those who have liked your page. Facebook likes are therefore very important.
The idea of likes on Facebook is two-fold. First, Facebook users express interests on the content your by clicking the ‘Like’ button on your page’s profile. Facebook users who like your Facebook page are simply the ‘fans’ of your page. Secondly, Facebook users express their interests on individual posts on Facebook by clicking the ‘Like’ button on the post. Why do you need to mind about the number of likes you get on Facebook on your posts and pages?
Why getting many Likes on Facebook is important
‘Likes’ on Facebook is an indicative signal to Facebook content distribution algorithms. It tells how many Facebook users are interested in the subject of your content and the content itself. Likes also are indicators of how interesting your content is. The number of Facebook users interested in your content is shown directly by the number of likes on your page. It is also indicated indirectly by the number of people who keep liking your Facebook posts. How interesting your posts are is directly indicated by the number of likes the individual posts get when you post them.
When you publish a post on Facebook, all Facebook users who like your page are likely to see your post on their timelines. Other Facebook users who had liked your recent past posts are also likely to see your new post on their timeline as well. The more the likes, the greater the likely reach of your posts. Thus the greater likely amount of possible engagements you can have on your post. Engagements come in form of commenting, liking of comments and sharing of your posts. More engagements generate higher scores for your content to Facebook algorithms. Hence the algorithm is likely to choose your content to distribute to the timelines of Facebook users.
Having many likes on your page and having consistently many likes on your every other post you do on Facebook is satisfactory. It makes you feel good that you have an appreciable online audience to address. This serves as a motivation to post more. Are you a politician? An activist? A doctor? Or a religious leader? Whoever you are, or whatever your entity is, you need many likes on your Facebook page. You also need consistently many likes on your posts to guarantee likely greater reach of your posts.
Benefits of having many Facebook likes
Having a great audience for your content on Facebook gives you the opportunity to utilize your audience for entrepreneurial gains. Your can make real money while engaging your Facebook audience in some of the following ways:
1. Products and Services promotion.
You can showcase various products and services alongside the your posts for your audience to see. If your products and services align with interests of the audience of your Facebook content, many are likely to follow up and possibly buy them.
2. Targeted Ads.
Facebook has its own advertising platform governed by algorithm that targets specific segment of your audience. This advertising platform targets audience based on demographic data, behaviors, interests and engagement with your page. You can use this service to let Facebook serve ads about your products and services directly to your audience. Relevant ads will draw more potential buyers to your products and services.
3. Affiliate Marketing.
You can make money by earning commissions when if you promote affiliate products and services on your Facebook posts.
4. Sponsored Content.
You can promote products and services of brands sponsored by companies in exchange for payment or compensation on your page.
5. Event Promotion.
You can make money by organizing and promoting events such as workshops and seminars when you make Facebook posts.
Ways to get more Likes on Facebook
Facebook likes cannot come automatically when you create a Facebook page or post content on the page. Some of the ways you can earn more likes are as follows:
i. Create and set up a professional Facebook page.
One of the most technical aspects of getting more likes on Facebook is realizing a professional Facebook page. Santrel Media explains in a YouTube video how you can set up a professional business Facebook page. The look of your web page is important in drawing interest of your potential audience. It gives the initial impression of the topic of your content. A good Facebook page should have the following.
- An eye-catching cover photo that is relevant to your content.
- A relevant simple and attractive profile photo.
- A call to action button such as contact us, call us, sign-up or send message or.
- A thorough ‘About’ section to includes details about your page, working hours etc.
- A custom URL which is memorable and easier to find and share.
- Request for a verification badge from Meta Facebook to authenticity.
ii. Hire professional ‘Likes’ services providers.
Media Geneous is a one stop solution for getting a great number of followers on your social media accounts. If you enroll to the services provided, your target Likes on your page and posts will be achieved precisely. MediaGeneous delivers on its promises of getting you more likes. Try it today!
iii. Publish high quality and relevant content.
The content you post on your page should align with the interests of your audience. It should be engaging, valuable, well researched on and organized. It can include, questions, surveys, articles, relevant links, inspiring quotes, informative videos as well as images.
People who can see the posts you publish on your Facebook page are only those who your privacy policy allows. Ensure that you set the privacy your posts to public. This way, even those who have not liked your post are likely to the post.
iv. Ask relevant open questions regularly.
Within your regular Facebook posts, ask questions to increase the level of interactions with among and with your audience. Asking questions motivates your fans to comment on posts, comment on each other’s posts and like each other’s comments. It is an effective method of retaining interest of your audience on your content.
v. Facebook page promotion Ads campaigns.
Facebook’s own paid advertising platform can be an effective method to promote your page. Big Commerce site provides a detailed guide on advertisements on Facebook ads platform. Facebook ads platform targets users based on demographic data, behaviors, interests and engagement to your content. It does so to determine the people to show your ads.
Many top brands have legitimately earned great success using this method to increase Likes and engagements on their Facebook pages.
vi. Cross-promotion.
You can promote your Facebook page on other social platforms such as Instagram, X, and LinkedIn. Encourage your audience in other social media platforms to connect with you on Facebook by liking your page.
You can collaborate and partner with other Facebook influencers to promote each other’s Facebook pages. These kind of collaborations will help expose your page to new audience and increase the chance of attracting more likes.
vii. Run special discounts and offers.
Promotions in forms of discounts and offers increase the visibility of your page and your content. When people engage with the offers, Facebook algorithms may show the offers to their friend’s news feeds. This will expose your page to more people and potentially increase likes on your page and posts.
viii. Run competitions or giveaways.
You encourage people to like your page and sharing your posts, to enter into prize draws. People are highly interested in free prizes and gifts. This is likely to increase engagements on your page and posts and therefore the number of likes.
ix. Embed Facebook page plugin on your blog and website.
You can easily translate the traffic on your web blog and website to more likes and engagements on your Facebook page. Facebook Page Plugin will enable you to embed and promote your public Facebook page on your blog and website. Visitors can like and share your page without leaving the website or blog.
x. Post content from your website or blog to your page.
Integrating Facebook with your website or blog is important. It will help you automatically post content from the website or blog to your Facebook page. People can read your content on your Facebook page without going navigating to your website or blog. Find out how Social Media Examiners website explains ways to integrate Facebook to your website.
xi. ‘Like our page’ button on a website.
Add a ‘Like our page’ button or link in the footer of your company’s website or somewhere else. More people who visit the website will likely click convert to additional fans of your page.
Conclusion
Getting more likes on Facebook is very important as an indicator of how satisfactory and relevant your content. It is an aspect of Facebook indicators that tell how popular your Facebook page is, as well as the posts themselves. You should strive to gain more likes on your page as well as on the posts you make. Having more likes on your page means that your posts reach more people when your publish them.
You can convert the huge size of following to money by promoting products and services in your Facebook posts. In addition to that, you increase the sales of your own products and services through page. You can also make money promoting brands, products and services of other people on your page. This why having more likes on Facebook is very important.