What is “Article Marketing”?
“Article marketing” literally means what it says! Let’s say, we want to do some writing. What kind of writing are we going to do? We will write short stories about things which make people happy when they read about them. We want our readers to be really interested in our stories. Moreover we want to have very many people reading our stories, once it is ready. Today we have prepared for you article marketing definitive guide.
So we will share our stories widely on the web as “Articles”. What is our reason for writing? We want many people to be interested in our stories, so that they can come to our website and see what we sell. This is what “Article Marketing” is all about. It is a way of doing promotions on the web using articles. The articles shared are to attract many people to a specific website for business reasons.
Is Article Marketing important?
It is a way of advertising on the web. Together with other known methods, it helps to add the potential sales of a business. It is unique in its own way as it is simply telling stories about what you sell.
Sharing great stories on the web can make your website very popular. Many people who see your stories in other places on the web will visit your website. This is a great recipe for effective SEO visibility. The search engines will see increased traffic to your website as a proof of popularity, value and credibility. Your website will then start appearing more times a the top of the search results. This is going to bring more sales on your website.
A Step-by-Step Guide on how to approach Article Marketing.
Are you ready to use stories on articles to bring more buyer to your website? Buckle up, because we are going to create this treasure hunt! Here’s a map to guide you:
Step 1: Know Your Treasure well.
Before we begin writing, we need to decide what we will be writing about. We are not going to write about random stuff. We are going to write on topics related to what we do on the web. Therefore we are going to base our stories on the niche we are covering on our website.
Are we selling science kits for kids? We need to know everything about the kits – what makes them fun, educational, and why kids love them. This is what knowing our treasure will be all about. We want to write great stories about science kits. We want to make parents and teacher flock on our website to learn more, and possibly buy the kits.
Step 2: Find the Right Map.
Where do we want readers to bump on our articles? We want more people to look for the treasure we offer from our website. Therefore, we must make people meet our stories on their paths on the internet. We want to make social media users treasures hunters on our website. We want people visiting other popular sites to become treasure hunters on our websites.
How are we going to do this? We are going to place have share our stories on great sites like Bright Champs. This is a site that appear top on the Google search results for topic on science kits. We would to share a great article on kids science kits to let more people come to our website.
Step 3: Create Your Clues.
Our aim is to transform readers of our stories into potential treasure hunters. And we know that there is no great treasure hunt that doesn’t come with clues.
How do we do this? We will ensure that our articles are eye-catching, relevant, and valuable to the readers. Additionally we want parents and teachers to find relevant stuff bearing our articles on the web. We want them to bump on- “How Science Kits unleash wizards in school kids”, “Best Science Experiments for Kids” etc.
Step 4: Leave a Trail.
Great treasure hunts have not only clues on what the hunters are looking for. They also give breadcrumbs along the paths where the treasures might be hidden. As the treasure we are going to offer is on our website, we will leave trails to our site, on other sites.
How are we going to do this? We will put appealing backlinks within the articles we are going to share on other websites. Readers who click these links will come straight to our website.
Check out SEMrush blog to learn more about how backlinks matter to SEO of a site.
Step 5: Spread Your Clues Far and Wide.
One of our aims was to make very many people read our stories in our articles. This is what this step is all about. We want to cast our nets far and wide on the web to attract as many treasure hunters as possible.
How will we do this? We are going to share our articles on blogs, websites, and even social media. We will write nice posts on LinkedIn. Additionally we will write a story about great experience kids have plying with science kits in school and at home.
Step 6: Keep an Eye on Your Map.
We are going to be the masters of this treasure hunt. We want to keep a watchful eye on how many treasure hunters we will make to come our way.
How will we do this? We will find which of our articles will become popular as we want. We will also want to know which websites bring the most visitors to our site. This is how we will keep checking the map to find out which parts bring most teachers and parents to our site.
Step 7. Update Your Clues.
In this treasure hunt game we are running, we will be expecting failures to happen. We might fail to transform enough readers to treasure hunters using our stories. In this case, we will need to improve the clues we give. We will improve how we leave breadcrumb trails.
We will do this buy regularly changing the articles to keep them interesting and reflective of new things in the treasure hunt. Additionally we will update the stories to tell of the new science kits toys in town, that we also sell on our site. We will change backlinks to point to the new science kit in our catalog.
Step 8. Engage with Fellow Treasure Hunters.
A treasure hunt game will not be great if the game is not engaging. We want our treasure hunt lure to be interactive to the hunters, and feedback rewarding.
How will we do this? We will reply to comments that readers post on our articles. We will also respond to questions and give the right feedback. This will help us build a community of people who are interested in what we are selling.
Step 9: Learn and Improve.
We want our treasure hunting game to stay running for many years while bringing in hunters in large numbers. This will not be possible if we don’t keep learning from mistakes and making the right improvements.
In this sense, we will look for ways to make our article marketing better. We will check what failed us to learn from them. We will also note what worked well and look for new ways to improve them.
Benefits of Article Marketing: Is Article Marketing Effective?
Yes, article marketing has been shown to be a Swiss army knife on the web. It is good tool to use to make more people know about a business on the web.
What benefit does it have? Let’s see here:
- It increases traffic on the website. As more articles get shared on other sites, more new people read them and likely click the backlinks to your site.
- It raises search engine ranking. Most popular search engines like Google, see value in a site that is mentioned in other sites. A site that is mentioned many times in other sites will appear in the top list of the search results.
- It boosts brand awareness. It works like magic. The more articles are shared widely on the web, the greater the exposure of the brand. Getting more content to the readers in other sites creates more awareness and brings more visitors to a site.
- Creates Long-term payoff. It is not like the traditional marketing. This is because quality articles have lasting effect. They just don’t stop bringing visitors. This provides more long-term returns.
- Builds brand reputation. Many articles shared on other sites are a proof of the writer’s knowledge. This creates reputation as an authority of the writer’s business.
- It builds valuable network. Sharing articles on other sites involves connecting with other bloggers. These lead to partnerships, or even guest blog invitations.
- Helps to gather valuable feedback. It helps a business to reach out to more people on the web. This brings crucial feedback about the brand, and about the goods sold on the site.
Concluding Remarks.
Article marketing is a great way to promote your business on the web. You write articles, and post them on other websites. This helps tell your story. It has many benefits that show how effective it is. Among them being that it does not cost much money. Like other marketing, you need to plan carefully for it to work well. This article has given a simple guide you can use to kick-start flooding our website with victors.
We hope this definitive guide to article marketing was useful and informative to you. Also read 10 Ways to attract more Users/Customers to your website.