Hi, welcome again to another informative article here at MediaGeneous. Today we are going to talk about the top 10 tools to analyze your YouTube channel’s performance. What most YouTubers do not realize is that you do not grow your channel without strategy. You do not just start a channel, dump content on it and then rise to fame. There is always a strategy behind every great YouTube channel. Even you if you want to succeed with your YouTube career, you need a strategy.
We will make this a 2 parts article so that we do not make it too long. The first part we will talk about the first 5 tools. In the second part, we will talk about the next 5 tools.
Do not worry because we will give you tips on how to do that. And the very first step of doing this is by having a tool to analyze your channel. The reason for analyzing your channel is to be able to know if your strategy is working or not. So today, we have created a list of 10 tools that you can use to analyze your channel. Below are the 10 best YouTube analysis tools (5 for today’s article 5 for part 2 tomorrow).
1. YouTube Studio Analytics (Free).
Of course this is the number one tool and the de-facto tool. In addition to that, this is the most used tool by all YouTubers. The reason for that is because it is available free. Moreover, the tool is provided by YouTube itself. Right where you upload and publish your videos is this tool.
This is a built in YouTube analytics tool. It gathers information about your channel and vidoes across the internet and presents this data before you. Hence you can use this data to analyze and restructure your YouTube strategy.
It provides you with critical information such as watch time, audience retention, traffic sources and revenue. Such information will help you know how your content is performing. For example, high audience retention shows you that the people love your content. Hence you make more of such content. Or in other words you continue with the same strategy and improve on it.
On the other hand, if your if your audience retention is low, then it means that things are not okay. It means that you need to abandon that strategy and use another one.
2. TubeBuddy (Free & Paid).
Tubebuddy comes in closely as the second tool in this list. It is available both for free and also as a premium tool. Hence you can use it for free for some features but not all. If you want to use the full version of the tool, then you have to pay for the premium version.
By definition, this is a browser extension that helps you with your YouTube channel. It provides you with critical data such as keyword research. It will help you find the best keywords for your YouTube channel strategy. In addition to that, it will also provide you with tag suggestions to help you create better tags for your content. This will help your channel reach greater audience.
The tool will also help you with SEO optimization of your channel and content. You can use tubebuddy to track your video rankings. In addition to rankings, you can also compare your video and channel performance.
This tool is great for AB testing of thumbnails and titles. You know for any strategy, you need to know how to test what works and what does not work.
3. VidIQ (Free & Paid).
VidIQ is another tool that you can use to analyze and measure the performance of your channel. It is available in two versions. Both the free version and the paid version. The free version does not have all the features. If you want the complete version with the advanced features, you know the good features, then you have to pay the premium version.
This tool is AI powered hence it is at par with the modern technologies. AI is very powerful and employing it in your YouTube seo can be very great. The tool helps you with Keyword research for your content and YouTube SEO. In addition to that, it helps you with competition analysis. To rise to the top you need to know how your content is competing with other YouTubers.
The tool is also critical for video optimization. It will help you optimize your videos and content for best performance.
When it comes to stats and data, it provides you with real-time stats of your content. Additionally, it provides you with trending topics and YouTube scorecards. When it comes to keywords, the tool helps you discover high ranking keywords.
4. Social Blade (Free & Paid).
Social blade is another tool that you can use for your YouTube performance analysis. Just like the others above, it is available for free as well as paid version. The free version has fewer features while other features are limited. On the other hand, the paid version has all the features. Hence if you are serious about your channel performance, then go for the paid version.
The tool helps you with tracking. Some of these key tracking metrics include subscriber count. The tool will help you track your subscriber count in real time and historical. Another metric tracked for you is your estimated earnings. This tool will track your potential earnings for you and provide it for you. In addition to that, the tool also helps you track your channel and content rankings.
The tool also provides you with detailed statistics of your channel growth over time. This kind of data is very important to help you shape your channel growth. Most importantly, this tool will help you with competitive analysis of other channels.
5. Google Analytics (Free).
I know you were already asking yourself when are we going to list another fully free tool? Here it is. You can use google analytics to get tracking and reporting on your channel. Many people think that google analytics is only for websites owners. However, even YouTubers can use it to get data and reporting on their channels. The best part, its free. You all know google analytics is free.
One of the best ways you can use google analytics is to track your YouTube traffic sources. You know to know where your viewers are coming from. With such information you can go for more, chase the audience even farther. The google analytics will also provide you with information about audience behavior. This kind of information helps you know where your audience is coming from. In addition to that, it helps you know your audience engagement level.
With the vast capacities of google analytics, it becomes very critical for cross-platform marketing strategies. For example if you put ads on a third party websites, google analytics can tell you how many people came from the ad to your channel.
Conclusion.
This marks the end of our first part of this article about Top 10 Tools to Analyze Your YouTube Channel’s Performance. In today’s part, we have talked about the first 5 tools. In tomorrows part 2, we will talk about the next 5 tools. Thus tune in tomorrow.
