How to Rank Higher On Google (Part 6: Local SEO)

Hi again, Welcome back again for another part of this multipart series about How to Rank Higher On Google. Today’s part makes the 6th part of this series. In today’s part, the sixth part, we will talk about Local SEO Strategies (For Businesses). This is for those who have businesses usually physical businesses. Thus businesses with a physical location. Businesses that exist in a given geographical location. In this part we are not talking about businesses that only exist online. Say for example just a website with no physical address. This is not for those kinds of businesses which only exist online.

If you have not read the previous parts of this multipart series, read them here:

After reading those previous parts, now you are ready to continue with the today’s part.

Read step #1 here.

Read step #2 here.

Similarly, read step #3 here.

Step #6. Local SEO Strategies (For Businesses).

Do you have a business? A physical business that has an actual physical location? Do you want this business of yours to rank on local search results? Do you want this business of yours to rank on the Google My Business GMB? Then continue reading since this article is for you. With the right local SEO, you can be able to dominate those local search results and get the most sales.

For those who still do not understand what this is all about, here is an example for you. Have you ever searched for something near you? Say for example have you ever searched “a salon near me”, or “a restaurant near me”, or “a bar near me”? After you made that search, what results did you see? Yes what you saw is the Google My Business results. Simply, it shows you businesses near you. This is where we want your business to get.

So how do you do this?

1. Optimize Your Google My Business (GMB) Profile.

Google My Business is now Google Business Profile. It is one of the most powerful tools for local SEO success.To get customers to come to your physical business, you need to rank on this.

✅ Claim & Verify Your Listing.
✅ Use Accurate Business Information.
✅ Choose the Right Categories.
✅ Write a Compelling Business Description.
✅ Upload High-Quality Photos.
✅ Post Regular Updates.

2. Local Keyword Optimization.

To rank for local searches, use location-based keywords strategically. Yes even this needs you to do keyword optimization. Additionally, you need to do SEO for it too. How do you do this?

Find Local Keywords. First you will need to find the local keywords that work in your area. Most importantly, remember to mention the name of your location. For example the city name, town name. street name and any other location name. When people search locally they use the name of the area.

Optimize Website Content. Make sure that the content on your business profile and website is exactly what the customers want. Remember there are many other people out there who are competing with you for the same space. Therefore, make sure that when the people come to your website they don’t go anywhere else.

Optimize things like use city, state, or neighborhood names in:

Page titles & meta descriptions.
Headings & content.
URL structure. For example, yourwebsite.com/dallas-plumbing.

Create Location-Specific Pages. If you have business in different locations, create pages for those different locations.

3. NAP Consistency Across the Web.

NAP (Name, Address, Phone Number) consistency is crucial for ranking in local searches. Thus make sure that throughout the internet, you have to provide correct and consistent data for NAP.

✅ Keep NAP Info Uniform.
✅ Update Your Listings.
✅ Use Structured Data (Schema Markup).

4. Get More Customer Reviews (And Respond to Them).

Google prioritizes businesses with positive reviews. The more authentic, high-quality reviews you have, the better. Thus request your customers to review your business. After they review you go ahead and respond to their reviews. Remember to be thankful and encourage them to come back again. Such cordial relations with your customers can get you return customers. Additionally, google pays keen attention to things like those reviews. The more positive reviews you get, the better google ranks you.

So to optimize your reviews for better rakings;

✅ Ask Satisfied Customers to Leave Reviews.
✅ Respond to All Reviews.
✅ Use Reviews in Website Content.

5. Build Local Backlinks & Citations.

Getting links from local sources helps improve your local search authority. There is nothing that can boost your local rankings than being cited or linked to by a local business. Yes a backlink from a respected local website can change everything. Thus every chance you get for citation and backlinks take it. So how do you get these backlinks and citations?

First you can submit to Local Business Directories. For example, you can submit your business to chamber of Commerce or BBB. Secondly, you can partner with Local Influencers & Bloggers. Thus with this partnership, you can get featured on local news sites. Thirdly, you can sponsor Local Events or Charities. By doing so, you will earn mentions from trusted sources. Finally, you can guest Post on Local Websites. You can do this by contributing articles to niche sites.

6. Use Social Media & Local Engagement.

Make sure that your business has local social media. This social media presence influences local search rankings. To optimize your social media for local SEO, do the following.

First, optimize your social profiles.

Secondly, engage with local content.

Thirdly, leverage Instagram & TikTok for local reach.

Finally, run local Ads on Facebook & Google.

7. Mobile Optimization for Local Search.

Most internet surfing these days happens on mobile devices. Thus make sure that your website is accessible over mobile phones. Additionally, make sure that your website is loading properly on the mobile devices.

How can you do this? You can ensure that your website has a mobile friendly design. In addition to that, you need to make sure that the website has high page speed. Thus make sure that your webpages are loading fast. Moreover, you need to enable Click-to-Call so that people can just click and make a call to you. Finally, you need to provide directions for your customers to make sure that they can easily and quickly visit you.

8. Use Local Schema Markup.

You can rank better for local seo by using local schema markup properly.

For example, you need to add LocalBussiness schema. This will help google display your website on location related results.

Use event schema whenever you have any events going on. Say you are hosting an even, use the events schema to let google know.

Conclusion.

This marks the end of this 6th part of How to Rank Higher On Google multipart series. Come back again tomorrow for part 7 of this multipart series.