When it comes to success on YouTube, you need to have great titles and descriptions to get more clicks. Just making great video content is not enough to get your videos to rank. In addition to making great videos, you also need to have good titles. Not only titles but also descriptions. Your title needs to make the people scrolling on YouTube want to click it. This will make your video get more views and clicks. So how do you do this? Read to understand How to Write Killer Video Titles & Descriptions That Get More Clicks.
Title tip #1. Use Power Words & Emotional Triggers.
A title is not just about a bunch of words bundled together. Its about using a perfect combination of words. Words that carry power in the sense that they invoke certain feelings and thoughts in the viewers. In addition to that, the title should also invoke emotions from the reader. Make the reader really want to click the video.
Examples of such titles include:
“Mind-Blowing TikTok Hacks You Need to Try!“. Is a powerful title.
“The Dark Truth About Fast Food You Didn’t Know“. Is a title that invokes emotions and feelings of the reader.
Title tip #2. Keep It Short & Clear (50-60 Characters).
Do not write too long titles. Nobody wants to read a paragraph long title. Such a long title would loose the whole essence of the title. A long title looses the message and the point. The title is supposed to carry a punch in just a few words. Hence if you should just make a short, clear and precise title.
A perfect title should be at least 50 to 60 characters long. You know not too short and not too long. This is also precise for ranking on google.
For example, instead of a long title like “An In-Depth Look at the Best Marketing Strategies for 2025”. Use a shorter and precise title like “Best Marketing Strategies for 2025 (Proven Tips!)”.
Title tip #3. Use Numbers & Lists to Stand Out.
A major way of standing out from other YouTubers, is to use numbers to create structure and promise value. Imagine this, there are 10 videos talking about the same thing. 10 videos about the same topic. All 9 videos with similar titles. Then yours is different from the rest because you use numbers. You will take all the viewers to your video. This is because you are providing something different. You are providing something unique.
Example: “7 Genius Ways to Save Money Fast”.
Example: “10 Exercises for a Six-Pack (No Gym Needed!)”.
Title tip #4. Ask Questions or Create Curiosity.
Another way to write a great title for your video that will make people want to create it is to invoke their curiosity. How do you do that? You do that by asking questions in your title.
For example, a title like “Is AI Taking Over Your Job? Here’s the Truth” invokes people attention on AI taking over. They wonder is it happening? Is it true? Okay let me click and learn more. I want to get an answer to this question.
Similarly, this example, “What Happens If You Stop Drinking Coffee for 30 Days?” invokes your curiosity. The moment you read that article, you wonder about what will happen to you if you stop drinking coffee for that long? So you end up clicking on the video to get the answer.
Title tip #5. Use Keywords for SEO.
A major way of getting more views and clicks on YouTube is through SEO. Yes even YouTube has SEO. YouTube is a search engine. Many people do not realize this but its true. Many people go to YouTube to search for answers. Hence you need to target the people searching on YouTube. If you can be able to get even a small percentage of this search volume, you will be good.
Example: “How to Lose Belly Fat Fast (10-Min Home Workout)”.
Example: “Best DSLR Cameras for Beginners in 2025”.
Title tip #6. Use Brackets or Parentheses for Extra Info.
To put more emphasis and pass more information, you can use brackets and parenthesis. This helps you mention more information in the title without having to do excessive explanations. You can especially include statistics in brackets in the titles. Such things will entice the viewers who will click to find out more.
Example: “iPhone 15 Review [Unboxing & Camera Test]”.
Example: “How to Get More Views on YouTube (Proven Strategy)”.
Now that we have talked about title, lets talk about description and how to enhance it.
Description tip #1. Start with a Hook (First 2 Lines Are Crucial!).
To keep people reading through your description, you need to start with a hook. In the first 2 lines of your description, capture their attention. Make them want to continue reading more.
For example, “Want to grow on YouTube fast? These 5 hacks will change the game for you!”. These 2 first lines invokes the curiosity of the person to wonder how they can grow their YouTube channel fast with just 5 hacks.
Description tip #2. Include Keywords Naturally.
In addition to the keywords you use in the title, you can add more keywords in the description. The problem with the title, is that its very short. Hence you cannot be able to enter all the keywords you need in the title. Fortunately, the description is long enough for you to include all the keywords you need. You can even repeat the keyword once or twice for maximum impact. Actually, you can even use keyword alternatives in the description.
Look at the following example. “In this video, I’ll show you the best home workout to lose belly fat fast, using no equipment.”. The part we have underlines in this title, shows a keyword within the description.
Description tip #3. Add Timestamps for Easy Navigation.
These days YouTube allows YouTubers to include timestamps to allow viewers to navigate easily. The viewer can just click on any section of the video that they want and the player jumps to that section. Actually, you can even add title-ish for every section of those timestamps to help the viewers navigate.
Look at the following example.
00:00 – Introduction.
01:30 – Step 1: The Right Diet.
03:45 – Step 2: Best Workouts.
06:10 – Step 3: Avoid These Mistakes.
Description tip #4. Include a Call-to-Action (CTA).
Another important thing you can do in the description section is to include CTAs. These are call-to-actions that lets you do more with your audience.
For example “Like this video if you found it helpful & subscribe for more!” will help you get people to subscribe.
Another example, “Download my free guide here: [insert link]”, will help you guide your audience to your download site.
Description tip #5. Add Relevant Links.
A major use of YouTube description for most YouTubers is the linking. It is almost impossible to find a YouTube video these days without a link in the description.
For example “ Follow me on Instagram: [@yourhandle]” will help you link to your Instagram. Hence your YouTube fans can visit your Instagram profile and follow you.
This ” Watch my other video on this topic: [Insert link]” will help you link to more of your YouTube videos. This way you keep your audience in a loop watching more of your videos.
Description tip #6. Use Hashtags (#).
Just like many other social media platforms, you can use hashtags on YouTube these days. Before you couldn’t use hashtags on YouTube. However, lately, YouTube has added this feature and you too can use it. Hence do not forget to include some of the trending hashtags in your description.
For example: #YouTubeGrowth, #FitnessTips, #TravelVlog.
Conclusion.
Now you know How to Write Killer Video Titles & Descriptions That Get More Clicks.
