Making it on YouTube is not a joke.
Lets face it, YouTube is not a joke. Making it on YouTube is not easy nor a joke. Many who start the journey never make it to the end. Many new YouTubers end up giving up along the way. And it is very understandable. Imagine spending hours and a lot of effort making a video, post it on YouTube, only to get 5 views for a month. Yes, go to some of the small and new channels on YouTube and see how many views their videos have. I mean its utterly inhuman what YouTube does to these channels. You can even call it a crime against humanity what YouTube does to those new channels.
Why does YouTube favor established channels over new channels?
This is because YouTube algorithms are designed to favor big established channels over some random new channels. If you want to understand the thinking behind it, the reason why YouTube does that is because the well established channels are trusted. For example, we all know that MrBeast will always make a good video. Hence we expect the next video from MrBeast to be good. Therefore, if YouTube algorithms promote the content from MrBeast, then it can be sure that its not promoting a bad video without knowing. Compare that with your new channel. YouTube doesn’t even know if you are making some hate content or dangerous content.
Imagine, billions of views are watched on YouTube every day but the percentage of that, that goes to new channels is very small. The lions share goes to big YouTube channels and a very small portion goes to new ones. It is a bad policy by YouTube but what can we tell them? I don’t think YouTube is looking for our opinion on running YouTube. Actually, this policy is one of the very reasons why tiktok beat YouTube.
So now how can you Grow a YouTube Channel? Read the following points.
1. Know what you want.
The very first step of any success or journey is to know what you want. How do you know you are going to New York if you do not decide you want to go to New York. How do you become a major YouTuber if you do not know it? Maybe you want to become a major travel vlogger, but you do not even know it. So the first step is to know what you want and set it as a target.
2. Make great content.
Now that you know what you want to become, then start making great content for your channel. Make sure that this content is inline with your vision and your dream. One of the main mistakes that some new YouTubers do is to start making content without knowing exactly what they want to post. Meaning that they do not know exactly what they want to post by the time they start posting. So you find that some of these content creators are figuring it on the way. Yesterday they were posting about travel, today about video gaming then tomorrow about global warming. Believe me if that’s what you are doing it will be very difficult to get subscribers.
3. Grow your subscriber base.
This is something that many YouTubers do not pay attention to. They do not realize that growing subscribers is not an automatic process. You do not just get subscribers by just posting videos. You need to do a little bit more than posting videos to get subscribers. One of the most important things you can do to get subscribers is to ask your viewers to subscribe. Some people actually love your content but forget to subscribe. Therefore, you need to remind them to subscribe.
4. Maintain a regular posting schedule.
Try to post your videos regularly and on a regular schedule. There are quite a number of reasons why you should do this. There are a number of reasons why you should post regularly such as your audience. When you post regularly, you create a routine with your audience. For example, your audience may expect you to post a video every 5pm after work. You know relax them after work every day. So when you fail to maintain the schedule then you are letting them down and loosing the views. Another reason why you need to post regularly is because of YouTube algorithm. When you create a routine, the YouTube algorithm will always crawl your channel at that specific time to get new videos and show them to other people.
5. Optimize your channel and videos for SEO.
Many people think that SEO only matters on google. You know they believe that google is the only search engine that requires SEO. What they do not realize is that YouTube is the second largest search engine in the world. Yes you heard that right. The platform where people search the most in the world after google is YouTube. Hence SEO matters on YouTube. We are talking about SEO on the second largest search engine in the world. Remember that google also ranks YouTube videos on the SERPs. Hence if you want your video to rank on google for certain keywords, then you have to optimize your video for the keywords.
6. Provide value to your audience.
Do not just make videos for the sake of making videos. Make videos with your audience in mind. Provide value to your audience. Let the audience get what they come for from your videos. If the people want entertainment, then make sure that they get entertained. If the people want education, then make sure that they are educated. Similarly, if the people want information then make sure you do enough research and provide them with the information.
7. Engage with your audience.
Respond to comments and other interactions on your channel. This engagement can really leave an impact on your audience. Actually you even get to ask them to subscribe in those comments. This ends up building a community for your channel.
8. Promote your channel beyond YouTube.
Other than YouTube, make sure that you promote your channel on other platforms on the internet. Share your channel and your videos on other social media platforms like Facebook, Instagram, tiktok and twitter.In addition to social media, you can share your channel and your videos on online communities and forums like reddit.
9. Collaborate with other content creators.
Reach out to other YouTubers and ask them if you can make a videos together. When you make these videos you can post on your channel as well as the other YouTubers channel. This will make the viewers from the other YouTuber come and visit your channel. When they visit your channel they will watch your videos and even subscribe. Better yet if the other YouTuber has a very big channel with so many subscribers and viewers.
10. Use YouTube analytics to adapt and optimize.
Use YouTube analytics to learn how your channel is doing. You need to know the watch patterns, what kind of content they like and what they don’t. All this information can help you guide in growing your YouTube channel. For example if they like shorter videos then make more shorter videos. Adapt and optimize your channel for growth.
Conclusion.
Now you know How to Grow a YouTube Channel.
