What are SEO Tools?
SEO tools are software solutions that help optimize websites for search engines. These tools help you do better onpage and offpage seo optimization of your website so that you can rank higher. That top spot on google SERPs is the dream of all webmasters. This is because ranking on that spot will lead to so many people flocking your website. These people include potential customers and all other kinds of users.
What are Paid/Premium SEO Tools?
As you notice in the previous article that we wrote, there are free seo tools and now we discuss paid or premium seo tools. But what are premium/paid SEO tools? Paid/Premium seo tools are software solutions for improving and optimizing website for search engines that you pay for. This is unlike the free tools because the free ones you do not pay. But these ones you spend money to use them. However, its not all for nothing. This is because the kind of service you get from premium tools is better than free tools. Some features that you get with premium tools are not available with free tools or free versions.
Why do you need SEO tools to grow your google ranking?
SEO is not a simple thing. Ranking on google is not a joke. Imagine google is the biggest search engine on the internet with more than 90% share of all internet searches. Now with that in mind, imagine all the webmasters and SEO experts in the world are competing that same top spot on google. We are not talking about a few people nor are we talking about people from just one country. We are talking about all people from the whole world. Juts imagine that competition! This is what makes SEO one of the most competitive spaces on the internet.
Therefore, with that in mind, you know that you can’t afford to be mediocre at it. You need the best expertise and also the best tools to do it. By only being the best is the only way you can make it to the top of google SERPs. So now we will go through the best Paid/Premium SEO Tools To Grow Your Google Ranking.
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1. Ahrefs—Marketing Intelligence Tools Powered by Big Data.
Off the top, Ahrefs is the best premium SEO tool for any webmaster or SEO expert. You can say that ahrefs has all that you need in one. Ahrefs has pretty much all the tools and features one would need for seo. From analytics to reporting to backlinks to keywords and everything else. However, the one downside of Ahrefs is that its quite pricey. The premium plans of ahrefs are quite expensive as compare with other premium seo tools.
With that aside, lets look at some of the best features of ahrefs.
- Backlink Database & Backlink Analysis. Ahrefs has one of the best backlinks database that you can even download. Ina addition to that, they have the best backlinks analysis for your website.
- Site Explorer. Another wonderful feature of ahrefs is that they even craw your website and tell you whats good and whats bad. Therefore you can improve with the analysis.
- Keyword Explorer with Click Data. Unlike other tools, ahrefs will estimate the clicks per keyword. Such information can be critical to doing good SEO.
- Ahrefs also has Content Explorer for the best performing content on the internet.
- Ahrefs will audit your website and tell you the Health Score of your entire website. This can even be all the broken links.
- Competitor Analysis & SERP History.
- Rank Tracker with Interactive Graphs.
Prices starting from $29/month.
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2. Semrush – Online Marketing Can Be Easy.
Trailing very close to ahrefs is semrush. Semrush is another very good premium seo tool that you can try. I guarantee that its worth your money. The upside of semrush as compared with ahrefs, it has more affordable prices. It is way cheaper than ahrefs. However, the downside is that the services and features quality of semrush is lower than that of ahrefs. The depth of analysis, research and tracking of ahrefs is just superior to semrush and pretty much all other tools. By the way we have to disclose that we are not being paid for this by ahrefs. We are not endorsing them for some commission or anything. We are just giving credit where its due.
The data of semrush is not updated as soon and regular as that of semrush but its still prudent enough to help you do your SEO.
Some of the best features of semrush are:
- Semrush’s Keyword Magic Tool is one of the largest keyword databases. It offers long-tail keyword variations as well as question-based keywords.
- Tracks competitors’ keyword rankings and traffic sources. This involves organic, paid as well as referral traffic sources.
- SEO Writing Assistant. Semrush provides AI-powered content optimization tool. The tool provides real-time SEO recommendations.
- Topic Research Tool. It generates content ideas based on trending topics and search intent.
- Advertising Research & PPC Tools. Analyzes Google Ads campaigns of competitors. This involves ad copies, landing pages as well as budgets.
- Social Media Toolkit. Semrush also schedules posts and tracks engagement . This is in addition to analyzing competitors’ social strategies.
- Backlink Gap Analysis.
Price starting from $139.95/month.
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3. Moz Pro: All-in-One SEO Toolkit.
Moz Pro is another major premium seo tool. It has a suite of seo tools that you can use to improve your seo. From analytics, to tracking to keywords to reporting, they’ve got it all. It is known for being user-firendly. That is in addition to its focus on domain authority and its focus on link building.
Some of the best features of Moz Pro are:
- Domain Authority (DA) & Page Authority (PA) Metrics.
- Link Explorer with Spam Score.
- Keyword Explorer with Priority Score.
- On-Page Grader & Optimization Suggestions.
- Rank Tracking with Competitor Insights.
- Site Crawl with Fix Recommendations.
- MozBar (SEO Toolbar for Chrome).
Price starting from $49/month.
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4. Screaming Frog.
Screaming frog is another major seo tool that you can acquire for your business. It is best for auditing large websites with thousands of pages. Hence this saves you a lot of time because if you were to audit all those pages manually it would take forever. It also provides very highly technical analysis and reports of your website for you.
Some of the best unique features of screaming frog are:
- JavaScript Rendering & Crawling.
- Custom Extraction with XPath & Regex.
- Log File Analyzer.
- Website Architecture Visualization.
- Internal & External Link Analysis.
- Google Search Console & Analytics Integration.
- Bulk URL Analysis & Redirect Chains Report.
Price starting from $259/year for one license. However, if you want additional licenses you can buy more.
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5. Majestic – SEO Backlink Checker & Link Building Toolset.
In addition to other seo services like other tools above, majestic will also show you your websites ranking. Actually, since the decommissioning of alexa rank, many people now use majestic to check their website ranking. You can as well check the ranking of competitors so that you can know how to out compete them. This tool is also very good for link-building since it crawls the internet to find all the links pointing to your domain. Then it provides you with a very intelligent backlink report of your website. It also has a site explorer in addition to backlink history of your website.
Some of its best unique features are:
- Trust Flow & Citation Flow Metrics.
- Historic Index & Fresh Index.
- Topical Trust Flow (TTF).
- Bulk Backlink Analysis.
- Link Context & Neighborhood Checker.
- Clique Hunter (Common Backlink Analysis).
- Campaigns & Custom Reports.
Prices starting from $49/month.
Conclusion.
We have provided you with 5 of the Best Paid/Premium SEO Tools To Grow Your Google Ranking. Go through them and choose the one that suits you best. Not only the price but also the service that you want. You know most people only focus on price and forget that its all about the service. Thus sometimes you will have to cough out a few more bucks to get the service that you want. Remember that when SEO works and your site ranks on google, it will be worthwhile. All the best in your SEO journey!